1. Both Larry and Surge went to college at Stanford. When they first met each other they didn't like one another, but as time past they grew fond of each other. They then got together and started playing around with computers. They wanted to create a simple search engine that was easy to get information on. They then came up with a way to link pages and rank them they page with the most cites linked to it usually got the most ranks. With this amazing system they needed a way to display they decided that they would have ads to relate to the search. They then went public and many enjoy using Google today.
2. Two challenges that google faces as they move forward is to continue to advance and be a big competition to other search engines. They need to make their search engine the fastest and most accurate. They are also working on new technological advances for example glasses and smart phones. They need to branch out from just a search engine of they want to really impact the world.
3. Their key to staying ahead of the competition and always advancing is to constantly be making additions to google to make it better. They also have many employees working together to brainstorm on idea to help improve google in many different levels.
4. Google uses a system known as the page rank. They look for sources that contain the word or words for what people searches. For example if I searched the word apple the cite that says the word apple twenty times will be raked higher than a cite that only says it one or two times. It does not only go off of the amount of times a word is said but many employees are continuously reviewing the cite to make sure that their content is reliable. Google also sees how many people have linked their cite to that cite and the cite with twenty links to it will be ranked higher than a cote with only three links to it.
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